Why use a daycare website builder instead of Wix or Squarespace?
You can absolutely build a daycare site on Wix, Squarespace, or GoDaddy. Plenty of providers do. The catch is that a generic builder hands you a blank canvas, and the canvas is the work. You pick a template made for restaurants or consultants, delete half of it, and then figure out how to present programs, hours, staff, photos, and a waitlist on your own.
A daycare website builder starts from the other end. CubbyBook ships the 13 sections a childcare site actually needs: a welcome banner, about us, programs and ages, your team, a photo gallery, opening hours, location, parent reviews, common questions, a contact form, a waitlist sign-up, a closing invitation, and an announcement banner. You turn on what fits, write your text, and you're describing your daycare instead of designing a website.
Hosting, SSL, and mobile layouts are handled. Your site lives at daycares.cubbybook.com under your daycare name, and there is nothing to install, update, or renew.
What do parents check before they contact a daycare?
Before a parent messages you, they want four questions answered. Where are you and when are you open? What does your space and your day look like? Who are you? And how do they reach you without a phone call at nap time?
The section list maps to exactly those questions. Hours and location come straight from your CubbyBook profile, so the answer parents see is the one your app already knows, and it stays current without republishing. The gallery and about sections carry the trust work. The contact form and waitlist sign-up give a shy parent a low-pressure way to start the conversation at 10 pm, which is when they are actually looking.
What happens when a family reaches out?
Form submissions don't disappear into a forwarding address. Every contact-form message and waitlist sign-up lands in your Enquiries inbox inside CubbyBook, with the family's details ready for follow-up. You can have new enquiries emailed to up to five addresses, and spam protection runs quietly underneath: an invisible bot check, a hidden trap field, and a rate limit.
From there, the handoff into your real workflow is short. When a family is ready, you send them a private enrollment link from CubbyBook. They fill out your enrollment form at their own pace, sign it electronically, and when you confirm, the child's record, contacts, and consents are created from their answers. The website catches the interest; the enrollment flow does the paperwork.
How much does the website cost?
Nothing, and not in the free-trial sense. The website builder, all four styles, every section, the SEO settings, and the enquiries inbox are part of CubbyBook's Free plan, which is free forever and doesn't ask for a card. Pro, at $15 a month or $149 a year, adds things like photos on daily reports and incident e-signatures. The website itself is fully included on Free.
There's no catch hiding in an upgrade wall, but there is one trade-off to know upfront: your address is a CubbyBook subdomain, daycares.cubbybook.com followed by your daycare's name. If a custom domain matters more to you than anything else, a generic builder is the better tool for that specific job.
Is the site good for SEO?
The searches that fill daycare spots are local: a neighbourhood name plus "daycare", or "home daycare near me". Your CubbyBook site ships with the plumbing those searches need. You set your Google title and description in plain fields, the site generates social sharing previews and structured data, and a sitemap is submitted-ready automatically. Drafts stay private and unindexed until you publish.
None of that guarantees a ranking; nothing does. It means the technical work that generic builders leave to plugins is already done, and your job reduces to writing an honest description of your daycare and keeping your Google Business Profile pointed at your site.